North America is a key market for Nike, as close to half of its global revenue is generated there each year. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. In 2022, the adidas Group generated over 22.5 billion euros in revenue. Under Armour: ad spend in the U.S.The statistic shows the global revenues of the sporting goods companies Nike, adidas and Puma from 2006 to 2022.Global advertising costs of Foot Locker from 2015 to 2022.Global brand value comparison of Nike and adidas from 2010 to 2022.Global brand value of Nike from 2016 to 2022.Nike's revenue in Japan 2009-2017, by segment.Global wholesale revenue of Nike from 2020 to 2022, by customer segment.Nike's revenue in Central and Eastern Europe 2009-2017, by segment.Nike's revenue in Western Europe 2009-2017, by segment. ![]() Nike's revenue in emerging markets 2009-2017, by segment.Nike's DTC revenue share worldwide 2011-2015.Nike's quarterly revenue worldwide from 2017 to 2022.Gross profit margin percentage of Nike worldwide from 2014 to 2022.Skechers' advertising spending worldwide from 2015 to 2022.Industry revenue of “manufacture of wearing apparel“ in Bulgaria 2012-2025 TV advertising spending in Saudi Arabia 2008-2015 Nike and adidas' share of the footwear market as of 2017, by region Nike's scope 3 GHG emissions 2015-2022, by segment Global advertising costs of Foot Locker from 2015 to 2022 Global brand value comparison of Nike and adidas from 2010 to 2022 Global brand value of Nike from 2016 to 2022 Nike's revenue in Japan 2009-2017, by segment Global wholesale revenue of Nike from 2020 to 2022, by customer segment Nike's revenue in Central and Eastern Europe 2009-2017, by segment Nike's revenue in Western Europe 2009-2017, by segment Nike's revenue in emerging markets 2009-2017, by segment Nike's DTC revenue share worldwide 2011-2015 Nike's quarterly revenue worldwide from 2017 to 2022 ![]() Gross profit margin percentage of Nike worldwide from 2014 to 2022 Skechers' advertising spending worldwide from 2015 to 2022 Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products. In 2022, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018.Īs a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike is the world's leading apparel brand. That same year, the company generated over 46 billion U.S. In the 2022 financial year alone, Nike's advertising and promotion costs amounted to approximately 3.85 billion U.S. As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year.
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